For the last few years Magneto has steadily gained popularity with the ones who deal in an online basis. The technology has matured over the years. Though this application framework is complex to use and requires an excellent hosting environment along with the store management, it has its own share of benefits for the users. This article would talk about some of the benefits of using the framework in an elaborate way.
The Many advantages of Magneto
Opening the Door to Many Opportunities through the Open Source Feature
Magento is taken as the offspring to the ever-powerful Zend framework. The platform has inculcated some of the traits from the Zend framework itself. Magento is essentially open-sourced and it uses the programming languages which are there in Zend as well. This gives the store owner about the infinite opportunity for expanding their shop. In this case, a programmer, who is a specialist in Magento is highly required for your team to set up the online shop.
The Power of Magento Is In the Community
One of the big advantages of using Magento is the community. This community comprises some of best users, developers and service providers from around the world. The user can execute a humongous number of Magento templates, templates extensions, modules as well as the widgets. All these items are commercial and are essentially free. To discuss about the community itself is that it is huge, has talents and it is growing at a very fast pace.
The Perfect Feature Rich Platform
When it comes to Magento, it has the most feature rich platform that is available on the internet at the moment. Along with some of the top-notch marketing tools Magento is packed with several important third-party services such as the Google Analytics, the Google Base, the Google checkout as well as the Google website optimizer. Not only these features, the platform has several payment processing services, which are attached to it such as the PayPal standard, the PayPal express as well as the PayPal Website Payments Pro.
Unbeatable Support at the Professional Level
To talk about the support, not much of it is there with the free Community Edition (CE). But, if one opts for the professional edition, the true power of the Magento support is felt. eBay has opted for Magento as the ideal e-commerce platform mainly due to its X commerce suite. These are some of the features which have made the platform an impenetrable force in the domain of e-commerce.
The Ingredients Which Build the Platform
There are several inbuilt features, which make the platform the ideal for e-commerce websites. The platform, by itself, has advanced inbuilt features like advanced search, layered navigation, product comparisons, multi-store features, email list, content management and several other things. The list is too long to cover all the features in a single article.
These inbuilt features is responsible for the output of hundreds of e-commerce sites which have populated the internet.
Integration and Magneto
One of the biggest benefits of Magento is that, it helps in connecting both the web-applications and the standalone applications with the help of the extendable API. When it comes to integration, it can connect seamlessly with external accounting systems, email list management tools as well as ERP systems. The feature of integration makes the platform more flexible for the users.
Search Engine Optimizing with Magneto
Magento can come up with websites which are absolutely SEO friendly. The websites are easily being able to scale the rank order in the popular search engine ranking sites such as Google, Yahoo and Bing. As a webmaster, you would easily be able to fit in XML codes, Meta Tags, Page titles as well as keywords with absolute ease. If you are planning to go for the SEO friendly platform, then Magento is your best option.
The Responsive theme by Magento
Magento is one platform which helps in enhancing the user experience. The platform has its own responsive themes which can help your website scale itself to the screen size of any of the smart devices available at the moment. This will help your e-commerce to get acquainted with a larger size of the target audience. The platform is ideally used for the development and the designing of the perfect online shopping experience.
It is nothing like it, if you are able to hone the skills of Magento programming. If it becomes too hard on you, hiring a good PHP programmer who is well conversant with Magento programming can suffice the job. Magento is the best thing which can happen to your business only if you can learn it on your own.